Media Planning & Metrics
Beginning his career in New York, Joel has spent 19 years developing Award winning Communication solutions for such global advertising agencies as Grey Advertising, Saatchi & Saatchi, Wieden & Kennedy, MediaCom, Kirshenbaum Bond & Partners and Horizon Media. Clients have included such noted brands as Panasonic, Mitsubishi Motors, Proctor & Gamble, Glaxo, Song Airlines, Wyndham Hotels and Resorts, Vivendi Games, ESPN and Nike to name a few.
Joel instills a balance of strategic direction, creative insight, and ROI to help clients achieve their marketing goals. During his career, Joel has been recognized by Mediaweek’s “Plan of the Year” awards in 1999, 2002 and 2004. In addition, Joel was recently acknowledged by Brandweek, winning the Creative Media Award for Brand Integration.
Joel remains active in the LA Advertising community as a member of Think LA, Media Professionals Worldwide, Mobile Marketing Association, Social Media Marketing, Those in Media and the eMarketing Association.