Disney has treated its video games like accessories for a long time. Piggybacking on the marketing and creativity of its feature films, most have been treated like character lunch boxes and developed on short deadlines in order to match movie release dates.
The company’s latest title, Disney Infinity, however, signals a dramatic shift in the way Disney’s executives think about gaming. Infinity’s budget, the largest the company has ever allotted a game, is on par with a motion picture.
