Rushfield Babylon: Hollywood studio seeks Kickstarter funding for movie, everyone's cool with it. Noted billionaire Zach Braff does it, and...:

Ultimately, funding a for-profit venture as a charity is weird and is a niche that has opened up thanks to a generation of useful idiots in the YAY! ERA who live to mindlessly cheer on their team - so long as their team comes in some sort of token indie garb, be they politicians or late night tv stars.

In the wake of the Veronica Mars Movie campaign, Zach Braff’s Wish You Were Here Kickstarter campaign met its goal.  

What do you think this means for the industry? Do you agree with Richard Rushfield’s take?  Too harsh?