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The Royal Baby’s here (it’s a boy!) and so are the marketer tweets.
Target marketing is crucial in today’s fast paced world- using the zeitgeist to promote a product can have great results and epic downfalls.
Take a look at who’s using the #RoyalBaby right. (See what we did there?!)
When Facebook announced the rollout of its Twitter-like hashtag program last month, it wasn’t immediately clear how marketers could take advantage.
Colin Sutton, U.S. director of social media at OMD, a media-buying firm that works with brands like PepsiCo, Levi’s and GE, estimates that 75% of OMD’s clients have already tried hashtags on Facebook. In the UK, 61 of the country’s top 100 brands have used Facebook hashtags.
The consensus? It’s a tool with the potential to be bigger than Twitter’s hashtags, but there needs to be a lot of consumer education before it really catches on.
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The Supreme Court decided to overturn the Defense of Marriage Act on Wednesday, marking a historic victory for gay rights activists.
Immediately afterwards, supporters took to Twitter and Facebook to celebrate the decision, including politicians like Bill Clinton and President Obama and celebrities like Leonardo DiCaprio, Ellen DeGeneres and Neil Patrick Harris.
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Several brands were also quick to show their support for the decision by posting to Twitter and Facebook, including Gap, Bonobos, Martha Stewart Living, MasterCard and others.
(Thumbnail image courtesy of Flickr, nathanmac87)