For the distribution of his latest film, In Your Eyes, Joss Whedon has taken a page from Beyonce’s "surprise digital release" playbook. After the film made its world premiere Sunday night at New York City’s Tribeca Film Festival, Whedon and the film’s crew have made In Your Eyes available for a $5, 72-hour rental at Vimeo On Demand.
"It’s exciting for us because it means we get to explore yet another new form of distribution – and we get $5…"
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