Kaiser Permanente and Every Body Walk! earned an Honorable Mention for best video at the 2014 Ragan’s Content Marketing Awards.
PR Daily created the Content Marketing Awards program to recognize marketing and communications professionals who are writing, editing, filming, creating, and publishing content to promote a brand or organization.
Categories include best blog, content series, mobile website or app, and video.
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The Medical Marketing and Media Award for “Best Health & Wellness Digital Initiative for Consumers” recognizes digital initiatives and apps offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space. Includes mobile and tablet apps, measurement and tracking tools, online video, etc.
GOLD AWARD
Rigler Creative and Kaiser Permanente
Every Body Walk!
Every Body Walk! is public awareness campaign that touts the health benefits of walking to motivate people to walk 30 minutes a day, five days a week.
Outstanding results were garnered on a $500,000 budget, including Facebook reach of more than 2 million; more than 1.3 million unique website visitors; nearly 200,000 app downloads; and more than 100,000 YouTube video views.
“Excellent initiative,” said one judge. “It’s well-packaged and results are huge.”
“The Walking Revolution” documentary is the campaign centerpiece. It aired during primetime on Dec. 7, 2013, on an Atlanta NBC affiliate station and also reached more than 95,000 online viewers.
EverybodyWalk.org includes a blog by ambassador physician Bob Sallis, video stories about people walking and more.
The free mobile app tracks time and distance walked and calories burned and allows for easily sharing on social media channels.
“City Walk,” a show created in partnership with a public TV station and its national satellite affiliate, has reached more than 2.5 million viewers.
The campaign also included release of results of a walking study in conjunction with the 2013 Walking Summit in Washington, D.C.
A second judge noted the campaign fulfills a great need and applauded the team for great execution, engagement and research.
City walk received the Gold Award for Best Use of Video in a Campaign. The video series is featured as part of Every Body Walk!, a public awareness campaign powered by Kaiser Permanente that aims to get people walking 30 minutes a day, five days a week, to improve overall health.
The Bulldog Not-for-Profit PR Awards recognize the most outstanding achievements in non-profit communications — celebrating corporate communications and public relations strategic and tactical prowess.
Winners were chosen by a team of working journalists, who assessed entries on the basis of their ability to achieve visibility and influence opinion, as well as on their creativity, and command of media and technology.
Kaiser Permanente and Thomas Rigler, Rigler Creative for Every Body Walk! just got named a finalist in the prestigious Medical Marketing and Media Awards 2014 in the category “Best Health & Wellness Digital Initiative for Consumers”.
PR Daily is a daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Ragan’s award competitions are the most prestigious in the PR and corporate communications industry.
With nearly 800,000 readers monthly, Ragan’s popular news sites are read by communication professionals in every country in the world – with nearly 600,000 in North America alone.
Ragan’s awards competitions include employee communications, corporate, nonprofit and agency public relations and marketing, social media and digital PR, executive communications, health care PR and marketing, and more.
To see a complete list of the 2013 Digital PR Awards winners go to the PR Daily website.
PR Daily is a daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Ragan’s award competitions are the most prestigious in the PR and corporate communications industry.
With nearly 800,000 readers monthly, Ragan’s popular news sites are read by communication professionals in every country in the world – with nearly 600,000 in North America alone.
Ragan’s awards competitions include employee communications, corporate, nonprofit and agency public relations and marketing, social media and digital PR, executive communications, health care PR and marketing, and more.
To see a complete list of the 2013 Digital PR Awards winners go to the PR Daily website.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
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For its integration of pop culture and clear messaging, as well as its strong results, the Every Body Walk! PSA has won top honors in the Best Use of Video category in PR Daily’s 2013 Media Relations Awards.
From the submission team of Patrice Smith, David Mays, and Holly Potter from Kaiser Permanente
Since launch, there have been more than 700,000 views of the PSA. This piece elevates the visibility of the campaign to new audiences. The placements reached the general public, policymakers, consumers, and celebrity audiences with a simple health message.
There were more than 150 story placements about the PSA, most with embedded links to the spot. We captured the front page of The Huffington Post and were a top post on Politico and CNN Marquee. Other notable placements include, but were not limited to,The Washington Post, The Hill, ABC News Political Blog, Perez Hilton, ESPN, and theL.A. Times.
The familiar comedic schtick aside, the message comes through clearly: Walking does a body a lot of good and can head off a great many adverse conditions.
Every Body Walk is Kaiser Permanente’s campaign to encourage the public to walk 30 minutes a day, five days a week.
To spread that message, it created QR codes to take advantage of the popularity of smartphones and directly reach its audiences to tout the benefits of walking.
Kaiser’s designers created a deck of four business cards for each channel. The cards collectively created a puzzle.
Since there were QR codes created for the campaign’s website and each of the social media channels used by the campaign, Kaiser could monitor and measure traffic to the site and social media engagement.
Website traffic increased 10 percent following the distribution of a deck of business cards featuring QR codes at targeted events. YouTube views jumped from 72,000 to more than 100,000 as a result of the QR codes. And, it picked up an additional 1,000 Twitter followers and 500 Facebook likes.
Those results won Kaiser Permanente top honors in the Best Use of QR Codes category of Ragan’s 2013 Health Care PR and Marketing Awards.
Now in its 15th year, the Web Health Mobile Awards recognize high-quality digital health resources for consumers and health professionals. The awards program is organized by the Health Information Resource Center, a 20-year old clearinghouse for professionals who work in consumer health fields.
Created to support anyone interested in taking steps toward a healthier lifestyle, the Every Body Walk! app is available free of charge on the Apple App Store and Google Play, and has been downloaded 126,000 times.